Online ads, Web banners… What is your idea about this?

Not exactly had we click all the online ads we came across, a fewer are alluring and tempt to click the same. Online ads make quite good revenue for most of the search engines, this serves as the marketing tool which attracts powerfully like a horse-shoe magnet. Of course using a lot of tactics involved in any online ad like fascinated designs, apposite slogans, eye-catching buttons and lots more.

The trend keeps on fluctuating and so our design should be. These designers use appealing colors which are really crucial, shapes used are with relation to the business / service, images with high clarity and too many technical tactics are indeed followed.

Let it not be too technical, but a few and far. I had a feeling about these online banners that some are boring and irksome but some are impressive and irresistible, drag us inside it. Catchy slogans and wordings with unusual text might moreover help a lot in this. E.g.: click me, reveal it, do not click.

Most of the web banners are kept quite interesting for the primary page but are vague in the later part, this is the tactic pursued to grab the concentration of the viewers.

Online ads are posted in web directories by the owners and the search engine plays a major role in promoting these ads, the other websites take hold of these ads on their web pages and get paid for each single click.

There are many a type of online ads like text ads, pop-up ads, display ads, video ads, flash / DHTML ads and interstitial ads. Hope would have encountered all such ads in most of the webpages browsed.