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Rags to Riches – Branding a Company’s Success

In today’s write up, I would like to state the importance of branding which has become the key factor for a Company’s success. What’s the difference between “Branding” and a “Brand”? All Brands are products but not all products are brands. A brand usually represents the quality of a certain product. Branding simply means advertising a product with new features, an attempt to make it stand apart from the rest. Branding is all about connecting to your target audience as much as you are differentiating yourself from others. The recognition that a branding exercises gains comes after years of practice, hard work and dedication. Businesses need to achieve Quality, Reliability, Guarantee, and Trustworthiness, which comes from an enhanced brand value and brand image.

To Have a Name- the First Step towards it would be “Branding”. Why branding? It’s because our focus is solely our customers to whom are products are targeted. After all Honest Labour bears a lovely face. Branding is a part and parcel of any business.

I have some simple tips which will enable a great branding exercise:

We should have a clear picture on what we really want in our product. Are we looking out for short term goals or are we looking out for long term goals. thereby it’s important to know the missions and visions of the organization.
The next step would be how to improvise on our products. In simple terms identifying what’s that one quality you lack, the made the other man move a step further.
A thorough research on not only about one’s own company but also our competitors and customers because -In today’s world competition is stiff.
Next step ‘home working and devising new ways to that would help you to top all.
How? Gotta train one’s mind accordingly by being the smartest, wisest and by thinking analytically.
From the various choices you gotta possess a bent of mind to choose the right strategy to implement.
Should know where to hit the nail so that your product is an instant success.
Above all during these initial periods “Branding” depends on one’s communication skills.

Branding needs to build a strong brand image, for example,

‘‘A lady sitting next to Raymond Loewy at dinner began the conversation.

Why? She asked did you put two X’s in “Exxon”

‘Why’
Because I couldn’t help noticing it!!!

‘Well’, he responded that’s the answer.

The key for effective branding is “to think out of the box” Talent wins games but teamwork and intelligence wins championships. And that’s the secret of success for a company’s success in this dynamic business world.

Shiny
AGR Direct

WHATS YOUR LOGO STORY?

admin September 3, 2011 Logo Design 0

Just like each of us have a life story, so do logos. When you say that Logos are the corporate image of an organization and talks about its values and ethics, there definitely has to be a story!!

A good example would be Starbucks, the simple logo with colors of green, white and black has never changes since its inception in 1971. What you see on the logo is the lakes area of Seattle, the lady and the sea , reminding of the old sailor’s way of carrying coffee across the seas.

We at AGR Direct, have our small little story, the little A with colours green and blue is a promise of trust to our customers, the intersection of these colors tell about the ongoing fruitful relationship with them and the alphabet A, promises first class delivery of our services.

To conclude, take this one lesson back home, when you design a logo dont just do it according to your moods. Please take a break, listen to your customers, their values and their story.. this is the secret ingredient of famous logos across the world.

Getting it right!

admin July 9, 2011 Logo Design 0

A logo is what defines you. Have you ever tried getting one done for yourself. Its fun! We once had our professor in our management class to draw logos which best defined us.Well, excusing the expertise on Photoshop then everybody came up with their unique identities that none over lapped the other. Try this exercise, its cool.

Knowing who you are is not just important for you but also for your professional life as an artist or a designer. The logo of a company is a full reflection of who you are and how you conduct your business. This is what we do at AGR Direct. Every design is not looked at as a piece of art . It is a marketing tool which can generate sales leads. So we sit down understand the clients market, get a list of their competitors and come up with that exclusive design, which promises a second look, thus generating a sales lead.

So folks at the end of the day its all about getting it right with yourself and your design!

Nisha Mathew
AGR Direct

ZIP up Your logos!

admin May 18, 2011 Logo Design 0

Have you at one point of time gone brain dead when it comes to making decisions or ideas? I just experienced it I don’t remember how many times but hey I have gone through that in a lot of situations. Something comes to (be it problem, work or anything) and bam you just stand there and think “What the world is wrong with me!”

You mindlessly, haphazardly linger on what you have to do for designing the perfect branding logo design for the client and you’re running really out of time or still maybe you entered some logo design contest on crowdsourcing sites. There are already like 300 or 500 exhibits of designs from various other logo design maker but you want to create something unique and not similar (like I said in my previous blog every designer is different in their own way with different ideas and thoughts). So rather than pushing yourself give it a time and do something else take a nap, take a walk, go for movies or a party, like I said inspiration and ideas can be from different source. Start afresh!!

We at AGR Direct have such designers who are contemporary in their interactive multimedia design to deliver with zeal and success is truly in the hands of the designer.

Leena Tosh
AGR Direct

Brand Recognition through Logo Designing

admin March 29, 2011 Logo Design 0

When you go shopping you buy things because of their brand name, quality or the fabric is great to look on. Sometimes we buy because it belongs to the best like I always like the shoes of Adidas and the clothes of Lee. The quality is good and the designs are simply awesome. We may settle in to get the items even though it may turn out to be really expensive.

The logos play an important role and you can simply recognize it by them. Creative and genuine designs are offered by the logo design maker to make vivid designs.

AGR Direct is a graphic designing company with talented graphic designers along with state of the art etiquette, better and improved technology. The designers provide multi-talented jaw-dropping designs to the customers or clients based on their requirements. Our services does not stop there we also provide brand identity kits, SEO services, web designing service, exquisite brochure designs etc. If you like what we offer and it best fits your requirements please log into our website and go through our various services. We offer designs cost-effectively and reliable time slot for delivery is less based on the need and the terms or conditions of service levels need and the terms or conditions of service levels need and the terms or conditions of service levels.

Leena Tosh
AGR Direct

Logos – Truely A Corporate Identity

admin January 14, 2011 Logo Design 0

Can you imagine you own a company and there is no logo? Everyone likes a creative logo design for example you don’t find Colonel Sanders picture in your favorite KFC meal box. No logo then it would be like having some low-quality fried chickens. Just the way the identity of company lays in the quality of the logo design created.

AGR Direct is a web designing company with specialties include logo design services.The branding logo design is important for any organization and these logos depict the brand identity of the products and services.Be it small-size or medium size business; logo design creation is essential. The brand identity kit along with logos imprinted on them is the driver for marketing. The design team also sees that the logos are present in different platforms where it can be marketed and the clients are satisfied with the work.

The business card logos points to the presence of the organization in the market and how it wants to stand to the corporate branding. So, the logo design team in AGR Direct keeps in mind the client’s needs and preferences. These logos play an important role for the whole business which is why we, AGR Direct is there to help and achieve desired results. We encourage you to go through our portfolio section and see what the designers have created for other companies and they can do that for yours too at standard prices.

Leena Tosh
AGR Direct

AGR Direct’s Top Ten Logo Designs

admin August 20, 2010 Logo Design 0

The logo design industry has made some big strides over the years. Organizations have come to realize that a small piece of art such as the logo has enough fire power to lure viewers and even transform them into long standing customers. Organizations need but choose the type of branding logo designs that best represents them in the market and they’ll be well on their way to closing a deal.

One can choose between a text based logo and a symbolic one. In comparison to the symbolic the text based logo designs has found more takers since it is simple, easy to remember and can effectively describe a company. Our business card logo designing service offers you text based logos that set you apart from the rest. This does not mean symbolic logos are ineffective. In fact their unique combination of text and icons make them as effective as the text based logo itself.

AGR Direct’s logo designing service offers you the best of both. We are blessed with a talented workforce that can create logo designs that stands true to the core values of your company. Today’s post features 10 of the best logos created by our designers. Have a look at these.

Zahir Thomas
AGR Direct

New arrival !

admin July 7, 2010 Logo Design 0

Hi welcome to our blog. If you are looking for the latest trends in graphic designing you have come to the right place. What we hope to do through our blog is give you a total blog experience which will leave you updated on every aspect of design. We are working on some interesting stuff for all those with an artistic eye.

To start with have a look at our designs for the week.